The Alibi Tiki Bar

Branding

5.5'' x 11'' menu, Men’s shirt,
11.1 oz Tall glasses

The concept was to do a re-branding for The Alibi Tiki Bar. A series of patterns made from the iconic tiki face would be used in merchandise as well as in the company’s printed materials. The patterns needed to convey the tiki experience and identity of the bar while also providing a fresh take through a variety of design arrangements and colors, so as not to be too simplistic.